Responsible Gambling Messages to Feature at NFL Stadiums
This year's Responsible Gambling Education Month is going to see NFL stadiums promoting responsible gambling messages to fans. It will include encouraging bettors to set budgets and take time outs as well as having access to the different responsible gambling resources that are available.
This initiative between BetMGM, MGM Resorts, and the AGA comes just in the time for the start of the NFL season and will include the promotion of GameSense messages across almost a dozen NFL stadiums.
One New Stadium Added for the 2025 RGEM
One new stadium has been added this year and 2025 marks the third year in a row that BetMGM, MGM Resorts, and the AGA have come together to promote RGEM.
The GameSense messages will be promoted via LED ribbons throughout the football season which kicks off on the 4th of September. The AGA's Play Smart from the Start messages for responsible gambling will also be broadcast to players via digital platforms and at MGM retail venues. This will include the new MGM Grand Live Dealer studio.
There will be QR codes that will take players to responsible gambling resources along with messages that will remind bettors to set budgets and timeouts. These will be available to all BetMGM sportsbook players.
GameSense Advisors are also on board and they will provide support and information at BetMGM sportsbook and MGM Rewards desks.
MGM Resorts has also confirmed that they have donated $250,000 to the International Centre for Responsible Gambling. This will be used to support independent peer-reviewed research that looks at the best practices for supporting casino employees as well as player protection strategies.
Adding GameSense messages in league stadiums allows responsible gambling messages to reach millions of fans every week and it's a great way to promote safer gambling and public awareness.
GameSense Messages to be Shown at 10 NFL Stadiums
The GameSense messages will be shown to all NFL fans at the following ten stadiums.
- Acrisure Stadium (Pittsburgh Steelers)
- State Farm Stadium (Arizona Cardinals)
- Allegiant Stadium (Las Vegas Raiders)
- Empower Field at Mile High (Denver Broncos)
- GEHA Field at Arrowhead Stadium (Kansas City Chiefs)
- Ford Field (Detroit Lions)
- Nissan Stadium (Tennessee Titans)
- M&T Bank Stadium (Baltimore Ravens)
- MetLife Stadium (New York Jets)
- Lincoln Financial Field (Philadelphia Eagles)
The Lincoln Financial Field home to the Philadelphia Eagles is the new stadium added this year.
An Estimated $30bn Will Be Wagered During the 2025 NFL Season
The AGA has estimated that around $30bn in wagers will be spent during the 2025 NFL season at sportsbooks across the United States.
The AGA will also be keeping a close eye on the illegal gambling market. With a prediction of $30bn in wagers, this is an 8.5% increase on last season. This further highlights the importance of responsible gambling messages.
AGA President and CEO, Bill Miller said, "Fans will have more ways than ever to responsibly engage with the game they love. Legal sports betting enhances the fun and friendly competition that make NFL games and traditions even more special."
He also advised all bettors to have a game plan and to bet responsibly. He encouraged playing legally, understanding the odds, and setting a budget and sticking to it. There is a RGEM 2025 toolkit available on the AGA website that anyone can download.
38 states along with Washington, DC, now offers regulated gambling and with plenty of US online casinos and sportsbooks offering betting on the NFL 2025 season is available for most Americans.
The AGA is also hosting a webinar about responsible gambling for anyone who would like to register for it. It takes place on the 24th of September.
